Finance Director

Daysoft® is a pioneering, vertically integrated direct-to-consumer (D2C) e-commerce business that has disrupted the global optical market through its streamlined manufacturing and distribution model for daily disposable soft contact lenses.

Founded in Scotland in 1999 by industry pioneer Dr. Ron Hamilton, inventor of the daily disposable contact lens, the company uniquely designs, manufactures and sells its products directly to consumers – eliminating intermediaries and retail markups to deliver premium quality lenses at up to 50% lower cost than traditional brands.

Headquartered in Blantyre, South Lanarkshire, Daysoft® operates a highly differentiated model underpinned by patented manufacturing processes and strong intellectual property. As the only company worldwide to maintain full vertical integration while tracking every lens batch through to the end customer, Daysoft® combines operational control, product quality and customer insight in a way unmatched by competitors.

The business currently generates £14m in annual turnover with EBITDA of approximately £1.4m and operates within a UK contact lens market valued at £360m, part of a global market worth approximately $6.8bn. Despite limited investment in sales and marketing to date, Daysoft® has sold more than one billion lenses worldwide, building a loyal and growing international customer base.

Daysoft® is now entering an ambitious new phase of expansion, supported by advanced data capabilities, including its recently launched Global Order Map, which enables real-time sales
monitoring and precision targeting of high-potential markets. Key expansion priorities include Europe, North America and Australia.

As part of this next stage – alongside a strengthened focus on bolstering the management team, accelerating international growth and implementing site leadership succession planning – the role of Finance Director has been identified as a critical appointment to support the business through its next phase of growth.

Reporting directly to the Managing Director, the role provides strategic financial leadership to the business and works closely with the operational leadership team to support the delivery of Daysoft®’s growth strategy. Acting as a key commercial partner, the position ensures robust financial insight underpins decision-making across pricing, sales performance, customer acquisition and investment planning.

The role leads the finance function, delivering accurate and transparent reporting while strengthening financial planning, forecasting and scenario modelling to support ambitious expansion targets. It is responsible for embedding scalable financial controls and governance, maintaining strong cost discipline alongside investment for growth, and enhancing performance visibility through data-driven analysis. As a core member of the senior leadership team, the role also develops finance capability, supports international growth initiatives, and contributes to organisational alignment and long term leadership succession.

• Qualified accountant (ACA, ACCA, CIMA or equivalent) with significant post-qualification experience gained within commercially focused organisations.
• Proven experience operating at Finance Director, Financial Controller or senior finance leadership level within a growth-oriented business environment.
• Sector experience within direct-to-consumer (D2C), e-commerce or subscription based business models, ideally involving recurring revenue streams and customer-led performance metrics.
• Demonstrated understanding of businesses driven by customer acquisition, retention and lifetime value, with the ability to translate commercial activity into meaningful financial insight.
• Experience supporting organisations through periods of scale, change or organisational maturity, including the introduction of improved reporting, controls and planning processes.
• Background working within fast-paced, operationally intensive environments, where finance plays an active role in day-to-day commercial performance.
• Exposure to manufacturing, production or supply-chain-led businesses would be advantageous, particularly where operational efficiency and margin management are key drivers.
• Experience supporting international trading or expansion activity, including multi-market performance management, would be beneficial.
• Strong financial planning and analysis capability, including budgeting, forecasting and scenario modelling aligned to growth objectives.
• Experience partnering closely with senior leadership teams and contributing to strategic decision-making beyond core finance responsibilities.
• Demonstrated ability to balance commercial agility with financial discipline in entrepreneurial or founder-led environments.
• Prior experience operating within owner-managed or privately held businesses would be advantageous.
• A credible and values-led leader, capable of building trust and influence across the senior leadership team and wider organisation.
• Commercially minded, with the ability to balance analytical rigour with pragmatic decision making in a fast-moving environment.
• Strong presence and communication skills, able to translate financial information into clear, actionable insight for non-financial stakeholders.
• Demonstrates energy, ambition and a genuine enthusiasm for the daysoft story, bringing a visible sparkle that positively influences culture and momentum within the leadership team.
• Comfortable operating within an entrepreneurial, founder-led business, combining respect for established success with the confidence to introduce appropriate challenge and structure.
• Collaborative and hands-on in style, with a willingness to engage closely with operational and commercial teams.
• High levels of integrity, judgement and accountability, acting as a trusted adviser to colleagues and the Board.
• Naturally curious and forward-looking, with the capacity to think strategically while remaining attentive to operational detail.
• Motivated by long-term value creation and organisational development, with the ambition and leadership capability to evolve into a broader Managing Director remit over time.