Market Mapping

Insight & data powering your talent & recruitment strategy

Market Mapping is a critical element in any business’s journey to interpret and understand the full range of talent across its sector. This makes it one of the most fundamental processes we undertake for clients, both as a key part of the Executive Search process and as a standalone service to inform strategic planning and increase competitiveness.

Essentially, Market Mapping involves the analysis of a market, especially competitors, and establishing the employment status of the key people working within it. This creates a clearer view of the skills and talent available to you and your competitors. Using our extensive access to the relevant data, we can arm your business with the information, you need to plan organisational design, internal talent and external recruitment strategies in order to meet your business objectives and attract outstanding candidates.

Our Market Mapping will help you identify the skill level, and consequent expectations of candidates for specific roles, as well as illustrating the geographical spread of talent enabling you to source the most valuable candidates.

It has proven particularly helpful for clients entering new markets who need to understand the location of potential recruits and the calibre of executives and technical specialists they will need.

We have partnered with FWB on a number of projects and Executive Search mandates, as well as working with them on confidential market mapping when we were considering changes to our organisational structure and the recruitment of two new key positions in the US and Europe.


The research team at FWB provided a comprehensive report detailing the leadership structures and key personnel with target organisations and markets as well as identifying potential relevant talent and targets during this process. The insight and feedback from the exercise allowed us to best position the structure in each market accordingly and make the eventual appointment at the most effective level in our structure.

Samantha Kirk

Human Capital Director, International Beverage (ThaiBev)

Our global reach

FWB has recruited candidates in over 50 countries across the world, providing a truly global service. Some of our key placements are highlighted below.


Director of Operations


Given our comprehensive experience and track record within both the drinks and wider consumer good markets, Beam Suntory engaged FWB to identify a new Director of Operations to run its fully integrated distilling, bottling and distribution operation in Ireland. This newly created role was to assume responsibility for the development of all Irish whiskey production and the growth of the business unit for the Group. The search attracted a wide range of candidates in the UK, Irish and North American markets, with the successful candidate relocating to take up the post.

Head of India Operations


Having worked with Sky to recruit a number of key appointments throughout the UK within Customer, Sales, Digital and Operations, FWB were approached to carry out a global search for the appointment of the Head of Operations in India. The search included local, international relocation and remote based candidates with outsourced customer operations experience and a successful and diverse hire was made who has since been promoted into a new role within Sky.

Chief Scientific Officer


With a strong track record in both Life Sciences as well as the Not for Profit Sector FWB was appointed to conduct a global search across Galvmeds key locations in Kenya, India and Scotland to recruit their next Chief Scientific Officer. A truly international search, including many of the top life sciences and animal health and vaccinology organisations, resulted in a diverse shortlist of candidates from 7 different countries and a successful appointment in Kenya being made.


Texas, USA

Working closely with energy technology private equity firm, Energy Ventures, FWB were tasked with appointing a CEO to lead their portfolio company, Morphpackers, through a significant phase of growth and subsequent exit. Operating in a niche technical area, this search was a highly specialised, targeted process whereby the focus was on identifying and attracting a small pool of relevant candidates from the competitor landscape across the US. Our search resulted in a successful appointment being made in Houston, Texas.