Laura McDonald is the Events, Brand & Partnerships Lead at FWB. She leads the firm’s brand, marketing, events, partnerships, and external engagement activities, strengthening its market presence, building strategic relationships, and delivering leadership initiatives.

Laura chairs the Scottish Finance Leaders Network and represents FWB on the Scottish HR Leadership Group’s operating board. She coordinates the Executive Leadership and NXD Development Programmes with the University of Edinburgh Business School. Working with Board members, senior executives, and advisors across sectors, she supports networks including GC Scot, the Scottish CFO Awards, Executive Women in Leadership and Pathways Forward, alongside partnerships with Entrepreneurial Scotland and Scottish Ballet.

Previously, Laura worked at the British Council and Social Bite, delivering international events, stakeholder engagement programmes, and national campaigns, including COP26-related activity. Her experience spans engagement with members of the Royal Household, government ministers, international organisations, and cultural institutions. She holds a First-Class Honours degree in Events Management and an APM Project Fundamentals Qualification.